When Is A Discount NOT A Discount?
We’ve all seen the flashy TV commercials and online pop-ups boasting “50% OFF!” or “SAVE $1,000 TODAY ONLY!” It’s an irresistible sales hook designed to trigger a sense of urgency. But before you pull out your credit card, it pays to ask a fundamental question. 50% or $1,000 off what?A common and deceptive marketing tactic…
